A successful article is largely defined by the purpose to which it was created and by the kind of results you wish to achieve. This kind of writing has many uses, so a broad perspective will be taken here. All articles are designed to be read by a targeted reader, to be helpful, interesting, informative, and in a way that can be followed and understood by the largest number of people. Writing this way is not difficult if you follow these 5 simple pointers.
1. Know who you wish to reach and communicate with.
This means you need to decide before hand who you want reading your piece and design it accordingly. Know your audience and what they want before hand, also where these readers go to get their information. This is where you need to place your scoop, so that the greatest amount of hungry targeted eyes will see it.
2. Headline and the teaser copy.
As the headline and the teaser copy is what your reader is going to read first, special attention should be focused on this important area. This is where you have just 2 to 3 seconds to arrest your readers attention with something that they are looking for. This is normally a benefit so place this up front in your title. Look at other successful headlines to see and learn how to craft your own. This is skill that is learnt and perfected with practice.
3. Writing Style.
Most often the best writing style to chose would be to the most simple and direct. Use your words in a way that is easily understood. A simple style benefits and appeals to the broadest cross section of people,therefor the largest possible number. Most of today’s Internet users are wanting information in a hurry and in a way that it is easily digested. Supply what is wanted and in a way that is most appreciated.
4. The structure should be constructed in an inviting and open format.
This means using short, to the point, focused sentences. Each paragraph should normally contain around 5 to 6 sentences with lots of white space between. These should be delivered in a crisp, concise and coherent way. Using numbers, bullet points and subheadings helps surfers to skim your thought piece to see if it has relevant content. A successful piece should promote interest and enough desire for them to invest the time to read it properly.
5. What is your desired purpose in targeting this audience?
What is your aim and intention? To share ideas, thoughts, opinions, promote a product or service? By knowing this before hand helps you to organise and source relevant material most suited to this task. If it is to promote a website, then you should give enough information and benefits in your pieces body to want more. Enough to pique your prospects interest in wanting to commit to a further action by clicking your link.
Further tips like this can be found in my free give away report. Click the following link to access these gems: Article Writing Success Secret Tips…