Banner advertising has carved a niche for itself in the era of online advertising. The advertising agencies provide various options to the advertisers like PPC campaigns, SEO services, link building assistance, article marketing, email marketing etc. However, banner ads work due to their colorful and noticeable designs.
Nowadays, no one has enough time to read a complete article or web content while surfing through the Internet. They just take a glimpse of the website without reading the content. However, an eye catching banner ad with flash images, short and informative content compels the reader to click on the advertisement. This has lead to dominance of banner advertising in the field of online advertising.
You need to follow an etched out approach with product advertising. The success of the marketing campaign depends upon your advertising strategy. If you are endorsing products that are determinant of style and appearance, then you should go for banner ads. These products include TV sets, home appliances, apparel etc. You can display the image of the product and bring appreciable clicks on the link.
However, the commodities like finance and insurance should be endorsed via articles or web content. The banner advertising fails to generate interest because these major investments require complete analysis of the benefits and implications of the program. Hence, the reader goes through all the norms and takes decision according to his/her preference. Thus, the advertisers should make a right choice while advertising their products on the online medium.
They should appoint an advertising agency for designing the marketing campaign. You should chalk out your needs and expectations from the advertising campaign. If you are adopting the concept of banner advertising, then make sure that you target the right customers and not waste your money by posting ads on websites that have low page traffic.
Thus, advertisers should use the right advertising strategy to advertise their products and services among the customers.
Amya Adora is an online marketing expert with years of experience in online branding activities around the globe, with the US and UK markets in particular. She has also been an active participant in worldwide events related to various aspects of e-promotions (Online advertisement agency, online ad company, online banner ads) and works as a consultant for Rupiz Media.